As demand for attainable housing outpaces supply, sustainable workforce housing has become a vital and strategic investment. This session will explore how developers are responding to the growing need for housing among essential workers -- driven by affordability challenges and increasing barriers to homeownership. Learn how market trends, including generational demand, are shaping non-subsidized, market-driven developments for those earning 80% to 120% of the area median income. Gain insights into cost-effective strategies for delivering high-quality, attainable multifamily housing that addresses the evolving needs of today’s workforce.