In a competitive market, even the most luxurious building needs a strong brand and a memorable story to stand out. This session will break down the process of using a brand story to create a cohesive brand experience across all touchpoints, from social media to print and the built space itself. Experts will share trends in residential branding and discuss how to use branding and graphic design to tell a unique story, create a "kit of parts" to generate excitement among potential renters, and implement a brand that continues to thrive after the initial agency scope.